At 3:15am on an October morning, we were roused from bed by a kind neighbor pounding on our door: “Fire! You need to evacuate!” Seeing the bright orange glow of a fire, just a few miles away, we left very quickly and didn’t return for nearly 2 weeks until it was once again safe to … Continue reading Managing Through Business Disasters – 8 Lessons Learned from the California Wildfires
Tag: Planning
Annual strategic planning is often something to do because “we always do it.” But how can you get real value out of your strategic planning process? Here are 8 ways to get more from your strategic planning process for 2016… Identify the 3 Biggest Factors that are limiting your company’s success. If you spent just … Continue reading 8 Ways to Get More from Your Strategic Planning Process
The quickest way to sink the value of your products in a crowded field is to make them a commodity. That is true for products, services and for yourself. Why would a customer pay more for your product if they see nothing different from your competitor’s offerings? Differentiation can be as simple as identifying what … Continue reading Marketing: Differentiate to Win