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Be Courageous — Don’t Fear Failure

Reggie Jackson was known as “Mr. October”. During the regular season was a very good ballplayer. But during the postseason, especially late in games, Reggie was one of the greatest clutch hitters in baseball history. In 27 World Series games, he hit 10 home runs (including four in a row), had 24 RBI and batted … Continue reading Be Courageous — Don’t Fear Failure

Marketing: Differentiate to Win

The quickest way to sink the value of your products in a crowded field is to make them a commodity. That is true for products, services and for yourself. Why would a customer pay more for your product if they see nothing different from your competitor’s offerings? Differentiation can be as simple as identifying what … Continue reading Marketing: Differentiate to Win